Ashley Graham, a celebrated supermodel renowned for her consistent advocacy of body diversity in the media, is now embarking on an exciting new entrepreneurial journey within the wine industry. With her new brand, Lucci Lambrusco, a dry, sparkling red wine co-founded with Danny Epstein, Graham seeks to reinvigorate the presence of Lambrusco in the American market, a beverage she notes was once popular but has become less common over time.
The decision to enter the sparkling wine sector is strategically driven by its substantial growth, representing a multi-billion dollar industry. Graham and Epstein dedicated three years to the meticulous development of Lucci Lambrusco, ensuring its distinctiveness in a market increasingly populated by celebrity-backed alcohol brands. She views this venture as an opportunity to revive a category that has long been underserved in the United States, drawing parallels between her efforts to popularize Lambrusco and her career-long mission of challenging conventional perceptions, whether concerning body image or consumer preferences.
Beyond her entrepreneurial endeavors, Graham continues to engage with the fashion industry, acknowledging recent regressions in inclusivity for plus-size models but also recognizing gradual improvements from brands like Victoria's Secret. Looking ahead, she has upcoming appearances in film and television, including a guest role in the final season of "Survival of the Thickest" and her work as an executive producer and star in the reality competition show "Side Hustlers." Ultimately, Graham hopes consumers will embrace Lucci Lambrusco, a product of passion and careful craftsmanship, which retails for $19.99 and is available through various retailers.
Ashley Graham's journey from supermodel to wine entrepreneur exemplifies a powerful commitment to innovation and inclusivity. Her dedication to revitalizing the Lambrusco market, much like her advocacy for body diversity, showcases a vision that values substance and long-term impact. This endeavor is a testament to the idea that with passion and perseverance, one can transform both industries and perceptions, creating new opportunities and fostering a more diverse and vibrant world.