Guillaume Excoffier, a renowned French art dealer and interior designer, has meticulously curated a stunning apartment in Beirut that embodies a sophisticated blend of modernist architecture and an eclectic array of design elements spanning different historical periods. His passion for Beirut's often-overlooked modernist buildings, constructed during a period of significant economic growth between the 1950s and mid-1970s, inspired him to create a living space that not only respects the city's architectural heritage but also serves as a canvas for his unique aesthetic vision. The apartment, located in the vibrant Ashrafieh district, is a testament to the idea that diverse design philosophies can coexist beautifully, fostering an environment that is both intellectually stimulating and warmly inviting.
Excoffier's fascination with Beirut's modernist structures began in the early 2010s, leading him to explore and document a variety of buildings, from Brutalist office blocks to colorful tributes to Le Corbusier. These buildings often incorporated regional adaptations, such as shade structures and breezeways, to suit the Mediterranean climate, along with structural innovations for sloping terrains and reinterpretations of traditional elements like the Ottoman-era triple arches. This journey culminated in his collaboration with photographer Matthieu Salvaing on the book Modernist Beirut, published by Éditions Norma. This exploration deepened his desire to personally inhabit a piece of this rich architectural history.
In 2023, Excoffier discovered an ideal apartment in a 1952 building in Ashrafieh. What captivated him were the soaring 13-foot ceilings and a loft-like ambiance, which he felt created an "inside-outside" sensation, further enhanced by large windows offering views of Beirut's architectural tapestry—a mix of traditional Levantine structures, modern high-rises, and midcentury apartment blocks. After removing previous uninspired renovations, Excoffier established a "blank canvas" with concrete floors and period-appropriate windows, setting the stage for his design. His approach involves a deliberate dialogue between 1980s furnishings and pre-20th-century pieces, drawing inspiration from various sources, including a Mica Ertegun auction that rekindled his appreciation for the clean lines of Biedermeier furniture, seen as a precursor to modernism.
The drawing room exemplifies this philosophy, where iconic pieces like Philippe Starck's Dr. Sonderbar seats and Josef Hoffmann's Purkersdorf chairs engage in a conversation about ornamentation and its evolution. André Dubreuil's distinctive "Spine" piece adds an element of whimsicality, juxtaposed with a delicately embroidered slipper, reflecting the city's lively and unpretentious spirit. Excoffier notes that Beirut's social culture, where hosting 40 guests is considered an intimate gathering, discourages minimalism. He asserts that living with antiques doesn't necessitate a "froufrou and château-like" atmosphere; instead, it can be sharp and intellectually engaging, revealing the interconnectedness of design across eras.
Excoffier's interior design firm, established in 2023 after his departure from the Gabriel et Guillaume gallery, sees him dividing his time between Paris, Beirut, and Dubai. He continues his passion for "looking for things," meticulously searching markets worldwide for both clients and his personal collection. This treasure hunt extends from significant pieces like those by Jean Royère to everyday objects such as a soap tray. The apartment also integrates utilitarian items crafted by local artisans, including a custom-made sectional, a concrete dining table, bookshelves made from plastered construction bricks, and Arts and Crafts-inspired kitchen stools. Even unique decorative items like large, faded ice cream cones, reminiscent of Claes Oldenburg's sculptures, were found locally. These elements collectively transform his beautifully appointed space into a reflection of Beirut's dynamic and creative essence, echoing the adaptable spirit of the modernist architects who shaped the city's past.