Maserati is implementing substantial price reductions for its 2027 GranTurismo Folgore and GranCabrio Folgore electric vehicles. This strategic move aims to boost interest and sales for these luxury grand tourers. Alongside the significant price adjustments, the updated models boast a refreshed exterior design, aligning with Maserati's latest aesthetic, and offer an improved electric range.
Maserati's Bold Pricing Strategy for 2027 EV Lineup
In a surprising announcement, Maserati has unveiled the 2027 iterations of its electric GranTurismo Folgore and GranCabrio Folgore models, featuring dramatic price cuts. The 2027 GranTurismo Folgore, which recently received a refreshed front-end mirroring the aggressive styling of the MCPura supercar, will now be available for a starting price of $141,995. This represents an astonishing reduction of approximately $57,695 from the 2026 model year's $199,690. Similarly, the open-top 2027 GranCabrio Folgore will start at $152,195, down by around $56,395 from its 2026 price of $208,590.
These significant price adjustments are among the most substantial year-over-year changes observed in the automotive industry. While the 751-horsepower triple-motor powertrain remains unchanged, the 2027 Folgore models are expected to deliver an extended electric range, now exceeding 250 miles, a slight improvement over the 242 miles offered by their predecessors. These updated electric luxury vehicles are anticipated to hit the market in the coming months, offering discerning buyers a more accessible entry point into Maserati's electrified performance lineup.
The decision to slash prices likely stems from a need to invigorate sales of the electric variants. Although Maserati does not publicly disclose specific sales figures, industry reports from sources like Automotive News indicate that the luxury brand shipped fewer than 8,000 vehicles globally last year. Furthermore, only a limited number of GranTurismo and GranCabrio models were registered in the U.S. during the first four months of 2026, with the majority presumed to be equipped with the traditional Nettuno V-6 engine rather than the electric Folgore powertrain. This aggressive pricing strategy, coupled with the refreshed design and enhanced range, represents a concerted effort by Maserati to capture a larger share of the burgeoning luxury EV market. The brand is also reportedly exploring potential partnerships to inject new technology and ideas, and there are discussions about introducing hybridized versions of the Nettuno V-6, signaling a broader strategic evolution for the iconic Italian marque.