Mastercard has introduced its first 'Taste by Priceless' dining club within the Asia-Pacific region at Hong Kong International Airport, marking a significant enhancement to its range of premium travel and dining benefits. Situated in Terminal 1, close to Gate 40, this exclusive venue is designed for World Legend, World Elite, and World Mastercard holders, irrespective of their card's issuing location. This initiative underscores Mastercard's dedication to delivering exceptional experiences to its high-tier clientele.
The new dining club offers tiered access: World Legend cardholders, along with up to three guests, enjoy unlimited complimentary entry. World Elite and World cardholders can access the club at a special rate, currently set at $550 (US$70) per person until September 30, 2026. This promotional rate also extends to additional guests accompanying World Legend cardholders beyond their initial three complimentary guests. To gain entry, eligible travelers must present their physical Mastercard, a confirmed boarding pass for the same day, and a valid government-issued photo ID within three hours of their scheduled departure, without requiring a prior reservation. The club operates daily from 6:00 a.m. to 11:59 p.m., although operating hours may be subject to change.
The culinary program at 'Taste by Priceless' is meticulously curated, featuring seasonal menus developed in collaboration with expert chefs. It skillfully combines the rich flavors of Asian and Western cuisines with Hong Kong's distinctive gastronomic traditions. Guests can choose from two distinct dining experiences: The Counter offers an intimate, chef-led multi-course tasting journey, while The Cove provides a more relaxed à la carte setting with a variety of tapas-style dishes. Admission covers chef-prepared meals, signature desserts, and a selection of beverages. This new establishment is a part of The Mastercard Collection, an extensive portfolio of luxury travel, dining, and entertainment perks that includes access to over 400 acclaimed restaurants across ten Asia-Pacific markets. Following the successful launch of a similar club at São Paulo's Guarulhos International Airport, Mastercard plans to open another location in Mexico City in late 2026, further extending its global presence in premium dining experiences.
This expansion into Hong Kong with the 'Taste by Priceless' dining club exemplifies a forward-thinking approach to customer loyalty and service. By integrating high-quality dining with the convenience of airport access, Mastercard not only elevates the travel experience for its premium cardholders but also sets a new standard for luxury amenities in the travel industry. Such initiatives foster a sense of exclusivity and appreciation, encouraging loyalty and demonstrating a commitment to enhancing every aspect of the cardholder journey. The fusion of global culinary excellence with local flavors creates a unique and enriching experience, reflecting a positive outlook on personalized customer engagement and global connectivity.