The new Tiffany & Co. flagship store in Beijing showcases a remarkable architectural design by the Dutch studio MVRDV, featuring a distinctive curved glass exterior. This 20-meter-tall facade, composed of translucent, frosted glass fins in a signature icy blue hue, is situated in the vibrant Taikoo-Li Sanlitun district. The design aims to create an "ethereal presence" for the four-story structure, allowing the building's appearance to transform throughout the day as light interacts with its surfaces.
According to MVRDV founding partner Jacob van Rijs, the layered effect of the dense glass fins intensifies the play of light when viewed from various angles, emphasizing the facade's unique form. This dynamic interplay of light and reflection continuously changes with the observer's movement, offering fleeting glimpses of the exquisite jewelry within. This Beijing location marks the fifth collaboration between MVRDV and Tiffany & Co., with previous projects including stores in Shanghai and Singapore's Changi Airport. The facade's design subtly references Italian designer Elsa Peretti's iconic Bone Cuff, adding a touch of artistic homage. In the evening, concealed lighting modules within the support brackets cause the blue-tinted glass to radiate a lantern-like glow. Furthermore, the facade is engineered for complete disassembly, enabling the individual glass fins and brackets to be easily removed and repurposed at the end of their functional life, highlighting a commitment to sustainability.
The interior of the store, under the direction of MVRDV's head of interior Aser Gimenez Ortega, adheres to Tiffany & Co.'s characteristic neutral material palette. This timeless aesthetic is enhanced by sculptural lighting fixtures and elegant glass display cases, creating a sophisticated and inviting atmosphere. Similar to other recent Tiffany & Co. projects, such as the Ginza, Tokyo store designed by Jun Aoki & Associates, this Beijing flagship demonstrates a consistent pursuit of innovative and visually striking architectural solutions that reflect the brand's luxury image. MVRDV's broader work in China includes diverse projects like a hill-shaped viewpoint in Chengdu and a converted cement factory in Shanghai, showcasing their versatility and creative vision.
This architectural masterpiece not only redefines retail aesthetics but also exemplifies the harmony between innovative design and environmental responsibility. The facade's adaptability for repurposing underscores a forward-thinking approach to construction, encouraging the industry to embrace more sustainable practices. Such designs inspire us to consider how beauty and functionality can coexist with a mindful respect for our planet's resources, setting a benchmark for future developments.