The National Association of Jewellers (NAJ) has initiated the nomination process for its esteemed 2026 NAJ Awards, a pivotal annual event for the UK jewellery sector. These awards aim to commend outstanding individuals, innovative concepts, and exemplary businesses that consistently enhance the industry's standards. Supported by lead sponsor Curteis, the awards provide a significant platform for recognizing achievements, disseminating inspirational narratives, and championing the professional and creative prowess inherent in the British jewellery landscape. The selection criteria span three primary domains: "Great Ideas," "Great People," and "Great Businesses," ensuring a comprehensive acknowledgment of various talents. The awards ceremony is slated for October 8, 2026, at the International Convention Centre (ICC) in Birmingham, with nominations accepted until August 1st.
UK Jewellery Sector Gears Up for Prestigious 2026 NAJ Awards
Birmingham, UK – The National Association of Jewellers (NAJ) officially launched the nomination period for its highly anticipated 2026 NAJ Awards on Thursday, June 18, 2026. This prestigious annual ceremony, a cornerstone event in the UK jewellery calendar, is set to celebrate the finest achievements, groundbreaking innovations, and exceptional businesses that invigorate the industry.
With the steadfast support of headline sponsor Curteis, the NAJ Awards transcend mere recognition; they serve as a dynamic forum to acknowledge accomplishments, disseminate inspiring stories, and commend the profound professionalism and inventive spirit that define the British jewellery sector. The awards welcome entries from both established enterprises and burgeoning talents, spotlighting those who consistently surpass expectations to deliver excellence and bolster the broader trade community.
Structured around three core pillars – "Great Ideas," "Great People," and "Great Businesses" – the 2026 awards encompass a diverse array of categories designed to honor the vast spectrum of talent within the industry:
- GREAT IDEAS: This category celebrates pioneering creativity and innovation, featuring awards such as Collection of the Year, Community Engagement of the Year, ESG Initiative of the Year (sponsored by SGS), Digital Engagement of the Year (sponsored by Squash Media Group), and Store Design of the Year.
- GREAT PEOPLE: Dedicated to recognizing exceptional individuals, this pillar includes accolades like Customer Champion of the Year (sponsored by Cooksongold), Designer of the Year (sponsored by National Business Register), Rising Star of the Year (sponsored by British Academy of Jewellery), Unsung Hero of the Year (sponsored by JQV Gemstones), and Workshop Professional of the Year (sponsored by At The Bench).
- GREAT BUSINESSES: This section pays tribute to businesses that exemplify industry best practices, with awards such as Bespoke Retailer of the Year (sponsored by Bespoke Quarter), Jewellery Retailer of the Year (sponsored by Ti Sento), Product Supplier of the Year (sponsored by The Jewellery Show), Service Supplier of the Year, and Team of the Year (sponsored by TH March).
Ben Massey, Chief Executive of NAJ, expressed his enthusiasm: “The NAJ Awards consistently highlight the pinnacle of our industry, encompassing everything from artistic creativity and skilled craftsmanship to superior service and exemplary leadership. Each year, the caliber of nominations continues to rise, reflecting a trade that is profoundly passionate, resilient, and forward-thinking. We are immensely proud to offer a platform that not only celebrates these significant achievements but also fosters community engagement. I strongly encourage businesses and individuals of all scales to participate, share their unique stories, and contribute to what promises to be yet another memorable celebration at the ICC Birmingham this October.”
The eagerly anticipated 2026 NAJ Awards Ceremony is scheduled to convene on Thursday, October 8, 2026, at the prestigious International Convention Centre (ICC) located in Birmingham. Nominations are open until August 1st and are free for NAJ members, with non-members also encouraged to submit their entries. This presents a prime opportunity for individuals and organizations to secure well-deserved acknowledgment and celebrate success within the dynamic UK jewellery industry.
This year's call for nominations for the NAJ Awards underscores the continuous pursuit of excellence within the UK jewellery sector. It's a reminder that recognizing and celebrating outstanding contributions not only motivates current professionals but also inspires future generations to innovate and uphold high standards. Such platforms are vital for fostering a vibrant and competitive industry, encouraging both creativity and ethical practices. The awards signify a collective effort to elevate the craft and business of jewellery, reinforcing its cultural and economic importance.