In a significant move for the entertainment industry in Latin America, streaming giant Netflix has officially opened a new headquarters in Mexico City. This expansion underscores the company's deepening ties with the vibrant Mexican creative community and aligns perfectly with Mexico's proactive measures to attract more international productions through a newly introduced film tax credit. The state-of-the-art facility is envisioned not merely as an administrative office, but as a dynamic nexus for fostering creativity and collaboration among local talent and industry partners, marking a new chapter in Netflix's strategic investment in the country's flourishing audiovisual sector.
Netflix Strengthens Ties in Mexico with Inauguration of Creative Hub Amidst New Production Incentives
On February 20, 2026, streaming behemoth Netflix unveiled its new headquarters in Mexico City, a landmark event attended by Mexico's president, Claudia Sheinbaum Pardo, and Netflix co-CEO Ted Sarandos. This move solidifies Netflix's long-term commitment to the region, coinciding with a significant boost in Mexico's film production incentives. President Sheinbaum Pardo announced a new 30 percent film tax credit, specifically designed to entice more movie and television series productions, including those for streaming platforms, to film within the country. She emphasized that these enhanced incentives aim to reflect the nation's exceptional creativity and its people's enduring spirit of independence and cultural preservation.
Greg Peters, co-CEO of Netflix, during his visit to the country, highlighted that the new Mexico City office is conceived as a 'creative hub.' This space will serve as a gathering point for writers, directors, actors, crew members, and producers, facilitating collaboration and innovation. Furthermore, it will be a venue for business partners, brands, and advertisers to connect and explore future opportunities. Netflix currently employs 400 individuals locally in Mexico and projects a 15% increase in its workforce by the close of 2026, demonstrating a robust commitment to job creation and local economic development.
This latest development follows Netflix's 15-year presence in Mexico and builds upon a previous pledge made by co-CEO Ted Sarandos in Mexico City a year prior. Sarandos had committed an investment of $1 billion over four years, extending to 2028, dedicated to the production of original series and films within Mexico. Since its inaugural Mexican original, Club de Cuervos in 2015, Netflix has actively engaged with local talent and stories, acquiring a diverse portfolio of projects. These include the series adaptation of Ángeles Mastretta's novel Lovesick, directed by Catalina Aguilar Mastretta; the film Mexico 86, featuring prominent actors like Diego Luna and Karla Souza; and the series Santita, directed by Rodrigo García and starring Paulina Dávila and Gael García Bernal.
Between 2021 and 2023, Netflix collaborated with various local production companies, bringing productions to 25 Mexican states and creating employment for over 9,000 cast and crew members. Francisco Ramos, Netflix's VP of Content for Latin America, reiterated the company's vision for the new headquarters: 'Our headquarters in Mexico is not just an office; we want it to be much more than that. We want it to become a center for debate, research, and exploration so that talented individuals can find a way to tell the most authentic, diverse, complex, and even contradictory Mexican stories that truly portray the richness of our country.' This strategic focus on localized content mirrors Netflix's broader global strategy, which also includes a significant production hub in Spain dedicated to Spanish-language originals.
The establishment of Netflix's new headquarters in Mexico City, coupled with the country's appealing tax incentives, signifies a pivotal moment for the global entertainment landscape. It not only promises to bolster Mexico's position as a premier production destination but also fosters a rich environment for the creation of authentic, diverse narratives that resonate with audiences worldwide. This move encourages other global players to consider similar investments, potentially leading to a golden age for Latin American storytelling on the international stage. It reminds us that strategic partnerships and supportive policies can unleash immense creative and economic potential.