A recent study highlights a compelling link between disrupted sleep patterns and an increased inclination towards artificial intelligence for evaluative tasks. When individuals’ internal biological clocks fall out of sync with their daily routines, the resulting weariness can amplify feelings of social apprehension. In such states, people frequently opt for algorithmic assessments, perceiving them as less judgmental than human evaluations. This intriguing discovery was featured in the journal Computers in Human Behavior.
The Impact of Social Jetlag on AI Preference
The human body operates on an inherent circadian rhythm that governs periods of rest and wakefulness. However, modern life often imposes schedules that conflict with this natural cycle, leading to what researchers term 'social jetlag.' This phenomenon, akin to the fatigue of cross-time-zone travel, can impair emotional regulation and heighten sensitivity to how one is perceived by others.
A team of researchers from Sun Yat-Sen University, including Xiaoyu Zhou, Yuxuan Chu, Liwei Zhang, and Jianping Liang, investigated how this specific form of tiredness influences behavior in an increasingly digitized world. They hypothesized that social jetlag fosters social anxiety, characterized by an intense fear of negative judgment from others. With artificial intelligence increasingly integrated into various evaluation processes, from hiring to dating apps, the researchers explored whether those experiencing social jetlag would gravitate towards AI systems.
Their premise was that AI, often viewed as consistent and impartial, might offer a less threatening alternative to human assessment. The research involved four distinct experiments. The initial study enrolled 250 participants, categorizing them by their natural chronotype (morning or evening preference). Participants were then assigned to complete a second survey at either 8:00 a.m. or 8:00 p.m. A discrepancy between a participant's chronotype and the survey time induced social jetlag. In this survey, participants were presented with a dating app scenario requiring an attractiveness evaluation. They had to choose between a human staff member or an AI system. The results revealed that participants experiencing social jetlag overwhelmingly favored AI evaluations, while those whose schedules aligned with their chronotype showed no significant preference.
The second study, involving 226 participants, delved deeper into the psychological mechanisms by measuring social anxiety. Researchers calculated participants’ real-world social jetlag based on their sleep cycles during weekdays versus weekends. Participants then imagined a job interview scenario and chose between a human recruiter or an AI system. Subsequently, they completed a social anxiety questionnaire. Consistent with the first experiment, greater social jetlag correlated with a higher likelihood of choosing the AI interviewer. Statistical analysis confirmed that social anxiety served as a crucial mediating factor, linking social jetlag to the preference for AI.
In the third experiment, the team aimed to confirm that the preference for AI was driven by a desire to avoid human judgment, rather than mere laziness or general social aversion. Recruiting 240 participants on a Monday morning—a time when social jetlag is often pronounced due to weekend schedule shifts—they presented a dating app scenario similar to the first study. This time, no descriptive information about the evaluators was provided, prompting an intuitive choice. Alongside social anxiety, researchers also measured participants' desire to avoid interpersonal contact and their motivation for efficiency. Again, social jetlag strongly predicted a preference for the AI evaluator, with 80% of participants choosing the algorithm. Social anxiety was identified as the sole psychological driver of this choice, with neither a general desire to avoid people nor a need for efficiency explaining the preference.
The final study investigated whether this preference was contingent on perceptions of AI's objectivity. With 218 participants, researchers presented a scenario involving an AI-powered virtual app for evaluating clothing choices. Participants were divided into two groups, receiving different descriptions of the technology. One group was told the AI was objective, based on standardized data, while the other was informed it had learned subjective aesthetic biases. When the AI was portrayed as objective, participants with higher social jetlag showed a stronger intention to adopt its evaluations. However, when the AI was described as subjective and prone to emotional bias, this effect disappeared. This suggests that individuals experiencing social jetlag specifically seek an escape from subjective judgment.
Despite the consistent findings, the researchers acknowledged certain limitations. The studies relied on self-reported sleep schedules and hypothetical scenarios, which might not fully reflect real-world, high-stakes situations. Actual evaluations often involve power dynamics that were not replicated. Future research could track real user behavior on digital platforms and explore how factors like technical literacy or distrust of algorithms interact with social anxiety. The current findings also focus on short-term sleep disruptions, leaving room to investigate the long-term effects of chronic social jetlag on decision-making.
This pioneering research underscores how even subtle physiological shifts, like those caused by sleep disruption, can profoundly influence our psychological states and, consequently, our interactions with emerging technologies like artificial intelligence. It reveals a nuanced aspect of human-AI interaction, where the perceived neutrality of machines becomes a refuge from the complexities of human judgment, especially when we are at our most vulnerable due to fatigue.