TAO Park City recently celebrated its final appearance at the Sundance Film Festival, concluding a quarter-century tradition of exclusive late-night events. The weekend was a vibrant send-off, marked by an array of celebrities, dynamic musical acts, and luxury brand partnerships. This grand finale sets the stage for TAO's strategic relocation to Boulder, Colorado, in conjunction with the festival's future plans, promising a fresh environment while maintaining its signature allure and high-profile guest list. The move signifies an adaptation to new cultural landscapes, aiming to evolve the experience for its discerning attendees.
The farewell festivities at TAO Park City were a testament to its enduring legacy, drawing a notable crowd and featuring memorable performances. Singer Benson Boone's show, highlighted by his dramatic entrance and an acrobatic backflip, was a particular crowd-pleaser, resonating with attendees like actress Nina Dobrev. The event seamlessly blended top-tier entertainment with a sophisticated party atmosphere, ensuring a memorable conclusion to its Park City era. This transition to Boulder represents not just a change in location, but a forward-looking strategy to infuse new energy and cultural influences into the celebrated event.
Sundance's Premier Nightlife: A Final Hurrah
The Sundance Film Festival's social scene saw a spectacular culmination with TAO Park City's final opulent gatherings, wrapping up two and a half decades of being the ultimate destination for post-screening celebrations. While the festival showcases cinematic masterpieces, the after-hours buzz consistently revolved around private house parties in Deer Valley and the legendary TAO Park City. This year's farewell events were designed to be unforgettable, a last grand celebration before the entire festival ecosystem, including TAO, transitions to its new home in Boulder, Colorado, starting in 2027.
The concluding weekend at TAO Park City was nothing short of star-studded and exhilarating. Pop sensation Benson Boone made a grand entrance in a Lamborghini, setting the tone for an electrifying performance that included his hit song 'Beautiful Things'. Eyewitnesses reported actress Nina Dobrev "going wild" during his set, highlighting the infectious energy of the night. Other familiar faces such as Maude Apatow and Zoey Deutch, accompanied by her fiancé Jimmy Tatro, were seen enthusiastically singing along. The musical ambiance was further enhanced by the expert mixes of DJs Mel Debarge and DJ Vice, who kept the energy high throughout the weekend, creating a fitting send-off for TAO's illustrious tenure in Park City.
The Evolution of TAO: From Park City to Boulder
TAO Park City’s 25-year tradition as the go-to exclusive nightclub during the Sundance Film Festival has officially concluded, paving the way for its highly anticipated move to Boulder, Colorado. This significant transition was subtly announced during the final weekend’s festivities with a flashing LED screen posing the question, “Boulder…?”, confirming the venue's next chapter. This relocation marks a pivotal moment, as TAO prepares to infuse its unique brand of hospitality and entertainment into a new cultural landscape, aligning with the film festival's own evolving footprint.
Noah Tepperberg, co-founder of TAO Group Hospitality, articulated the vision behind this strategic relocation. He emphasized that TAO Park City was founded on the principle of creating extraordinary experiences for the local community, brand partners, and its loyal clientele. While acknowledging that Boulder will bring a distinct energy and culture, Tepperberg affirmed that the core momentum and spirit of celebration will remain constant. The commitment to bringing together year-round guests and prominent figures to celebrate is a continuous thread in TAO's philosophy. The final events in Park City were lavishly supported by an array of premium beverage sponsors, including Casamigos, Hendrick’s gin, Cîroc, Jack Daniels, Moët Hennessy, Whispering Angel rosé, Evian, Q Mixers, Heineken, and Red Bull. Attendees, such as Patrick Schwarzenegger, Daveed Diggs, Nicholas Braun, Austin Millz, and reality stars from “Real Housewives of Salt Lake City” and “The Secret Lives of Mormon Wives,” experienced the luxurious atmosphere one last time, underscoring the brand’s ability to attract a high-profile audience and its readiness for an exciting future in Boulder.