Robin Beerman, a photographer and innovator, is making panoramic analog photography more widely available through his creation, the BeerPAN. This entirely mechanical 35mm panoramic SLR camera emphasizes accessibility, repairability, and will eventually be open-source. The BeerPAN is designed to capture extensive 65x24mm frames, providing a broad, cinematic perspective that distinguishes it from the standard 36x24mm format. Its unique waist-level viewfinder promotes a thoughtful and unhurried photographic approach, encouraging users to compose their shots by looking directly into the frame.
The BeerPAN is a 35mm film camera that captures expansive 65x24mm frames, significantly broader than the typical 36x24mm format, offering a cinematic feel. Its waist-level viewfinder design encourages a slower, more deliberate photographic style, inviting users to compose scenes by looking downwards. Beerman's goal was to unite two of his interests: making panoramic formats more accessible and offering a waist-level viewing experience. The camera features a completely mechanical film advance and shutter system, utilizing Bronica ETR(S) lenses and robust metal gears, which contributes to its satisfying, hands-on feel—a core aspect of analog photography. A built-in bubble level assists photographers in maintaining straight horizons, underscoring the importance of precise composition. The BeerPAN's construction merges 3D-printed nylon with metal, featuring a nylon frame encased between two aluminum plates. It will be available in two versions: a standard model with nylon plates and a premium model with anodized aluminum plates. The Bronica ETR(S) lens mount is compatible with various lenses, including the Bronica Zenzanon 75mm F2.8 and 40mm F4, supporting shutter speeds from bulb to 1/500th of a second. This camera is ideal for those drawn to panoramic photography but deterred by the high cost of existing options like the Hasselblad Xpan, as well as enthusiasts who value mechanical systems that allow for maintenance, repair, and a focused shooting experience.
Beerman's motivation stemmed from his fascination with the Hasselblad Xpan's panoramic capabilities, which he found financially out of reach during his student years. He also developed a fondness for the waist-level viewfinders found in cameras such as the Mamiya M645 and Hasselblad 500 C/M. The concept of creating an affordable panoramic camera persisted, eventually leading him to explore DIY camera projects like Oscar's Oxygen (Panomicron). These initiatives inspired him to embark on developing his own camera. He aimed to merge the panoramic aspect of the Xpan with the waist-level viewing of medium format cameras. He realized such a camera didn't exist, so he decided to create it himself. Beerman emphasized that the tactile experience of mechanical photography is fundamental to the BeerPAN. Initially, he considered making the camera fully electronic, similar to the Xpan. However, a trip with his 500 C/M rekindled his appreciation for the tactile nature of mechanical cameras. This experience led him to redesign the BeerPAN to be as mechanical as possible, finding deep satisfaction in interacting with a mechanical device. The engineering challenge involved adapting 35mm film to the wider 65x24mm format, particularly concerning the film advance and shutter systems. Surprisingly, adapting 35mm film for the 65x24mm panoramic format proved less complex than anticipated, as the frame height remains consistent with a standard 35mm camera. The primary adjustment involved modifying the gear ratios for film advancement. Beerman opted for the Bronica ETR(S) lens mount due to its reliability and affordability. He discovered how to electronically control the lens shutter with the assistance of Oscar from Panomicron. The Bronica ETR lenses perfectly aligned with his project goals, offering a wide selection of focal lengths, excellent optics, and, most importantly, being relatively inexpensive.
Beerman intends to release the BeerPAN's design files under an Open Community License one year after all Kickstarter orders have been fulfilled, allowing others to manufacture, modify, and enhance the camera. He hopes this initiative will inspire photographers who are drawn to panoramic film but deterred by its cost, or those seeking a more deliberate and intentional approach to photography. The BeerPAN prototype is fully functional and has undergone extensive testing. The next steps involve securing funding through Kickstarter for sourcing machined parts, optimizing 3D printing for consistency, and establishing assembly and quality control processes. The project timeline is set from February 2026 to December 2026, with production and shipping to backers expected to conclude by the end of 2026.