Suzie de Rohan Willner, the CEO of Toast, has cultivated a profound appreciation for artistic expression, innovative design, and the intricate world of craftsmanship from her upbringing in a creatively vibrant family. This deep-seated interest continues to influence her professional endeavors in remarkable ways. Her perspective was particularly shaped when Toast Creative Director Laura Shippey introduced her to the works of Lee Krasner. Willner was captivated not only by Krasner’s self-assured style but also by her innovative method of deconstructing previous creations to forge entirely new artworks from their remnants.
Willner identifies a direct correlation between Krasner’s artistic approach and Toast’s unwavering commitment to prolonging the lifespan of existing materials. Through pioneering initiatives such as Toast Repair, Renewed, and Reworn, garments that are damaged or unwanted are reimagined as canvases for visible mending, inventive alterations, and repurposing, thus diverting them from landfills. This commitment mirrors Willner’s broader fascination with skilled artistry, exploratory practices, and the discovery of fresh possibilities within familiar resources.
Today, Suzie de Rohan Willner shares her "Friday Five," a curated selection of artists, architectural marvels, and personal inspirations that persistently mold her viewpoint, alongside a glimpse into several of Toast’s latest endeavors. Her inspirations include the transformative textile art of Anni Albers, who elevated fabric craftsmanship into a respected art form by experimenting with materials' inherent qualities. Ruth Asawa's wire sculptures, which blend industrial elements with organic softness, highlight the interplay of strength and fragility. Philip Johnson's Glass House demonstrates how design can seamlessly integrate with natural surroundings, dissolving barriers between indoor and outdoor spaces. Isamu Noguchi's multidisciplinary work exemplifies a boundless creative spirit, inspiring Willner to resist confinement to a single medium. Finally, the sculptural doors of Liverpool Metropolitan Cathedral, crafted by her stepfather William Mitchell, showcase the powerful integration of brutalist aesthetics with historical context, reflecting a courageous and tactile approach to art.
Toast's recent projects further embody Willner's vision. "A Shared Table in Wales," launched for the Spring/Summer 2026 collection, celebrated the brand's origins with a community luncheon, emphasizing the connection between landscape and local heritage. "A Lightness of Being" for the Spring/Summer 2025 collection featured installations and performances at Somerset House, exploring themes of weightlessness, experimentation, and creative freedom. The "Toast Renewed By Meta Struycken" capsule highlights collaborative efforts in sustainable fashion, with textile artist Meta Struycken transforming damaged Toast garments into unique pieces through traditional handcraft techniques, emphasizing repair as an art form. Lastly, the Fall/Winter 2026 collection, "Marking the Turn," delves into the rituals of seasonal transitions, translating folk traditions and handcraft into garments that blend functionality with a rich cultural narrative. These initiatives underscore Toast’s dedication to sustainability and artistic expression, reflecting Willner's belief in thoughtful design and the enduring value of craftsmanship.