In an insightful conversation, Michel Nydegger, CEO of Greubel Forsey, articulated the distinctive philosophy guiding the prestigious watchmaker, emphasizing a collaborative ethos over conventional management. Having transitioned from a close working relationship with founders Robert Greubel and Stephen Forsey to leading the company, Nydegger's approach is deeply rooted in fostering an environment where talented artisans can excel. He views his role as facilitating the team's best work by subtly implementing structures that enhance focus, rather than dictating actions. This method reflects a belief in collective intelligence, where challenges are met through open dialogue, leading to optimal solutions and nurturing a startup-like dynamism even within an established organization of 130 highly skilled individuals.
Nydegger asserts that this guiding principle significantly influences the brand's current strategic priorities, with a paramount focus on long-term sustainability. Greubel Forsey distinguishes itself by not operating as a typical commercial enterprise, prioritizing meaningful contributions to horology over mere production. This is exemplified by their 'handmade' projects, which, though initially unconventional, align with the brand's commitment to innovation and transparency. Each creation must justify its existence by adding value to watchmaking history, moving beyond simply manufacturing timepieces. The brand also meticulously manages its secondary market presence by carefully regulating production volumes. Rather than aiming for high output, the goal is to produce the 'right' number of watches, pausing production of certain models if supply exceeds demand to protect their value for retailers and collectors. This independent stance allows Greubel Forsey to maintain a comfortable and sustainable annual production of approximately 200 watches, emphasizing quality and artisanal craftsmanship over mass scalability.
The brand's diverse portfolio, spanning a wide price spectrum, consistently upholds the same meticulous attention to detail and finishing, showcasing various interpretations of its core philosophy. Nydegger finds inspiration in timepieces like the 'Invention Piece 1,' which he deems timeless and impactful even today. Looking ahead, Greubel Forsey is reigniting its collaboration with the Time Aeon Foundation, an initiative close to Nydegger's heart. This partnership, known for projects like 'Naissance d'une Montre,' aims to preserve and transmit horological knowledge while fostering dialogue and exchange among craftsmen. The upcoming 'Naissance d'une Montre 4' promises to be a groundbreaking joint venture, underscoring the brand's unwavering dedication to innovation, heritage, and the continuous evolution of fine watchmaking.
This steadfast commitment to artistic integrity, sustainable practices, and collaborative innovation ensures the brand's enduring legacy. By nurturing a culture of excellence and pushing creative boundaries, Greubel Forsey not only crafts exceptional timepieces but also inspires a deeper appreciation for the artistry and dedication inherent in high horology.