Hanhart, a brand traditionally recognized for its pilot chronographs, is venturing into an exciting new domain through a distinctive collaboration. Partnering with 0260, a Miami-based collective celebrating automotive and horological passions led by Lex Borrero, and the renowned streetwear retailer BAIT, guided by Eric Peng Cheng, Hanhart has unveiled its latest timepiece: the 417 ES x 0260 & BAIT. This exclusive release, limited to 88 units per color variant, promises to captivate collectors and enthusiasts alike with its unique fusion of heritage and contemporary style. The initial launch will be an exclusive 24-hour window on Chrono24, emphasizing its rarity and desirability.
This innovative project reimagines Hanhart's iconic chronograph, infusing it with a vintage motorsport essence that resonates deeply with both Borrero and Cheng's personal interests. The collaboration pays homage to the classic 417 ES, but with a fresh perspective that introduces Art Deco-inspired numerals and refined scales, distinguishing it from a mere re-issue. The timepiece is housed in a perfectly proportioned 39mm steel case, striking an ideal balance between historical charm and modern wearability, a feature that is sure to appeal to a broad spectrum of watch enthusiasts. The design retains key elements such as the coin-edge bidirectional bezel with a distinctive red marker and traditional pump pushers, ensuring its lineage is clearly recognizable.
The Hanhart 417 ES x 0260 & BAIT is presented in two compelling color schemes: a sophisticated black dial accented with off-white subdials, and an elegant beige dial paired with caramel subdials. Each variant features a subtle splash of color on the running-seconds hand — red for the black dial and yellow for the beige, adding a touch of playful contrast. Despite these seemingly unconventional combinations, both models exude a cohesive and attractive aesthetic, further enhanced by their comfortable dimensions (13.5mm thick and just under 46mm lug-to-lug), which offer a significant presence on the wrist. The limited production of 88 pieces per colorway ensures exclusivity, making these timepieces a rare find at local gatherings.
The collaboration highlights the profound connection between automotive and horological cultures, a synergy rooted in shared values of precision engineering, mechanical artistry, and a reverence for history. Lex Borrero of 0260, a collective deeply entrenched in cars, watches, and coffee culture, joined forces with Eric Peng Cheng, co-founder of BAIT and Undefeated, to explore how a classic watch would translate through the lens of vintage motorsport. This partnership underscores the authenticity of the product, creating timepieces that resonate on a personal level with enthusiasts who appreciate the intricate details and stories behind their cherished possessions. The watches are powered by the hand-wound Sellita SW510 M chronograph movement, known for its reliability and precision, further enhancing their appeal.
The launch strategy for the Hanhart 417 ES x 0260 & BAIT is as unique as the watches themselves. Starting October 23rd at 10:00 CEST, the watches will be exclusively available on Chrono24 for a 24-hour period. Following this initial window, sales will extend to Hanhart's official website and other selected retailers. Priced at US$3,300 before taxes, both color variants offer exceptional value, combining an iconic design with a robust movement. Each watch is presented on a leather strap with vintage-style stitching and quick-release spring bars, though personalizing it with a Bund strap could further enhance its vintage appeal. For those in the Miami area, an opportunity to experience these timepieces firsthand will be available at the Time to Drive Fest from November 6th to 8th at the Mana Wynwood Convention Center, where Hanhart will be an exhibitor.