My enthusiasm for fitness apparel is considerable, as evidenced by my consistent engagement with various studio classes. Therefore, the opportunity to explore On’s flagship establishment and its temporary display on Abbot Kinney in Los Angeles, prior to an upcoming product launch, was met with eagerness. I anticipated discovering new additions to my existing wardrobe, having already mentally earmarked several desirable items.
Established in Switzerland in 2010, On has a rich history of collaborations over its 16-year journey, partnering with notable figures such as tennis icon Roger Federer and the esteemed Spanish fashion house Loewe. Throughout these ventures, the brand has steadfastly upheld its core principle of championing physical activity. Their latest initiative involves a second collection, developed in conjunction with Zendaya and her stylist Law Roach—the very assortment I was keen to examine—showcased through an engaging, dynamic short film.
This collection encompasses a wide range of offerings, from foundational pieces, such as a impeccably designed all-black ensemble, to innovative footwear that promises both style and comfort, alongside numerous items featuring striking snakeskin patterns. It truly offers a novel viewpoint on both active and leisure wear categories.
Within the pop-up space, the collaborative designs from Zendaya and Law Roach were elegantly presented on polished silver racks, set against a backdrop of soft, rich milk chocolate brown velvet. A particular neutral-toned outfit immediately captured my attention, easily fitting into my personal style vision. Adjacent to this, the main On store showcased a comprehensive selection of its most sought-after products. Below are my top selections from the visit.
Functional Trackwear: Blending Performance with Everyday Style
These lightweight trousers, crafted from crinkly nylon, offer exceptional freedom of movement and breathability, making them suitable for diverse activities, from morning exercise routines to daily errands. Their adaptable khaki green hue pairs effortlessly with a variety of neutral tops and athletic shoes, providing a versatile option for any casual outfit. For a cohesive and stylish ensemble, simply pair them with the matching jacket to complete the look with minimal effort.
The collection's crinkly nylon track pants are lauded for their feather-light feel and superior air circulation, designed to accommodate a full day's schedule, whether it involves intensive workouts or leisurely pursuits. Their neutral khaki green shade ensures seamless integration with various wardrobe staples, offering a foundation for countless casual outfits. The option to combine them with a coordinating jacket transforms the ensemble into a complete, stylish, and practical outfit for effortless daily wear.
Luxurious Loungewear: Unmatched Comfort and Modern Flair
Donning this coordinated loungewear felt like receiving a warm embrace, creating the ideal attire for unwinding after an invigorating post-exercise shower. The interior, brushed to perfection, offered an exceptionally soft sensation against the skin, while the generously proportioned cut perfectly captured a relaxed and effortlessly chic aesthetic.
My favorite detail on this loungewear set is the subtle ruching on the balloon sleeves of the sweatshirt. This design element elevates the traditional relaxed garment, pushing it into a more avant-garde fashion realm. Furthermore, both the top and bottom pieces feature adjustable bungee cords, allowing for a personalized fit that can be cinched or loosened to achieve the desired silhouette, moving beyond a simple oversized look.