Experience the Future of Hockey: A New Era of NHL Broadcasting Begins!
A Groundbreaking Collaboration: Rogers and Prime Video's NHL Partnership
On July 28, a monumental 12-year sublicensing agreement was announced between Canadian telecommunications giant Rogers Communications and Amazon.com's streaming service, Prime Video. This strategic alliance will see Prime Video gain exclusive broadcasting rights for Wednesday night national NHL games across Canada, starting from the 2026-27 season.
Expanding Hockey Horizons: Prime Video's Enhanced NHL Coverage
Beyond the regular season, this deal further empowers Prime Video by granting it exclusive access to certain Stanley Cup playoff series. This move significantly bolsters Prime Video's existing NHL offerings in Canada, aligning with Rogers' broader renewal of national NHL media rights, which extends through the 2037-38 season.
Key Provisions of the Landmark Agreement
The newly forged partnership includes a commitment to broadcast at least 26 national regular-season NHL games annually, with the inaugural broadcast slated for September 30, 2026. This extensive package underscores the growing investment by streaming platforms in live sports, recognized as one of the few content categories consistently drawing large, real-time audiences.
Sportsnet's Enduring Role in NHL Broadcasts
Despite Prime Video's expanded role, Sportsnet, a key subsidiary of Rogers, will maintain its exclusive English-language rights for over 500 national NHL games each season. This includes the majority of the highly anticipated playoff coverage, ensuring that traditional broadcast channels continue to play a vital role in delivering hockey to Canadian fans.
Reinforcing Rogers' Long-Term Vision for NHL Content
This sublicensing deal is a direct extension of Rogers' comprehensive 12-year national media-rights renewal for the NHL, which spans from the 2026-27 season to the 2037-38 season. It demonstrates Rogers' continued dedication to securing premium sports content for its diverse audience.
Rogers: A Leader in Canadian Sports Media
As one of Canada's most prominent sports media organizations, Rogers Communications possesses extensive sports broadcasting rights and significant ownership stakes in various leading professional sports franchises. This new agreement with Prime Video further solidifies its position at the forefront of the Canadian sports landscape.
Undisclosed Financial Details of the Agreement
The financial specifics of this pivotal sublicensing agreement between Rogers and Prime Video were not publicly disclosed, as is common practice in such high-profile media deals. The focus remains on the strategic implications and the enhanced viewing experience for Canadian hockey enthusiasts.