Subaru has introduced notable pricing adjustments and new features for its 2026 Forester lineup, aiming to boost its market presence. The Forester Hybrid models, initially launched last year, are now more accessible with reduced prices across all variants, while the conventional Forester maintains stable pricing with the addition of a stylish new Onyx Edition.
For the 2026 model year, the Subaru Forester Hybrid sees a significant price drop, making it a more attractive option for eco-conscious buyers. Despite retaining the same advanced powertrain and comprehensive features as its predecessor, the base model now starts at an appealing $36,180, marking an $1835 decrease from its inaugural year. This trend continues across the hybrid range, with the Sport trim becoming $1635 cheaper at $39,380, and the premium Touring trim seeing a $1720 reduction to $42,995. The most substantial saving is on the mid-range Limited trim, which is now $1985 less expensive, priced at $40,445. Beyond pricing, minor interior refinements have been made to the hybrid models, mirroring updates in the non-hybrid versions, including an enlarged center console armrest, a more spacious storage bin, and an integrated smartphone slot for enhanced convenience.
In contrast, the non-hybrid Forester's pricing remains largely consistent with the previous year, with most trims experiencing only a marginal $30 increase. The rugged Wilderness model, however, sees a larger increase of $740, which is attributed to its transition to the updated design language introduced across the rest of the Forester family in the preceding year. A significant new addition to the non-hybrid lineup is the Onyx Edition, positioned within the mid-range Sport trim. This edition is primarily an appearance package, featuring sleek black 19-inch wheels, coordinating black and dark gray exterior accents, and a refined interior with black faux-leather upholstery complemented by elegant brown stitching and black interior elements. The Onyx Edition is priced at $37,945, offering a distinctive aesthetic appeal.
These strategic updates from Subaru reflect a commitment to value and design, ensuring that both the hybrid and traditional Forester models continue to meet evolving consumer demands. By making the hybrid more affordable and introducing a visually appealing Onyx Edition, Subaru enhances its offering, providing more choices that combine functionality with contemporary style, and fostering a positive driving experience for all.